When looking at where online content currently is versus where it was even five years ago, there are some drastic changes in the way of the technology used now and the way about we use them. It is important to keep this in mind when being future-oriented and looking to what online content has the potential to be. Understanding where the pendulum is pointing as to where we, as creators, are going to be taking it next is also something that should be kept in mind when thinking of all of the possibilities that have the potential of being the next big thing in online content.
One thing that is currently very important in the way of producing content that seems to work extremely well with consumers of media are videos. Whether that be from the immense popularity gained from YouTube, television, etc., we humans are very visual beings, and this has really moved our emphasis to content that has revolved around the eye. According to designer-websites.co.uk’s article, “64% of users are far more likely to buy a product after watching a video, and including a video on a landing page can increase conversions by as much as 80%,” and this is quite amazing in itself and reflects the importance that videos seems to be having on content today.
gif courtesy of blog.hubspot.com
Ideas as to how content will evolve:
After taking in today’s primary focus of content, the possibilities are quite honestly endless as to where it could go next. For me personally, I would love to see more interaction with artificial intelligence systems. Don’t get me wrong, the idea of a world like the one in the movie Her is not what I am talking about by any means, but seeing things such as Amazon’s Alexa and the likes make me more excited to see where this will go. I also really want to see the implementation of meetings via holograms. I know that this might be down the road for a little bit, but this would play to our visual receptors and make things such as meetings and video conferences seems much more real and personable in comparison to the barrier of a computer screen. This is definitely my #1 anticipated way in which I want to see online content take a turn to, and I honestly feel that we will have the opportunity to see it become a normal thing sooner rather than later. I am excited to see how content will continue to grow and change, and I hope that this change will ultimately result in a better online community and make significant advancements in the world.