Monday, July 13, 2020

#AerieREAL Case Study

Between January-May 2018, myself and 3 other awesome women dedicated time to assess and thoroughly evaluate marketing promotion tactics the brand Aerie was making during that time, specifically including Aerie’s digital presence, cause marketing, and PR initiatives related to their #AerieREAL campaign that is still currently very active today. This was a very interesting study we completed, and after committing months to fully understand this brand and its marketing, I am excited to show you our findings.

Please click the link below to view our final deliverable!

View PDF Here

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